A Digital Activist, product, Consultant & Entrepreneur. A versatile & analytical executive. skilled in the full product life cycle, user experience & end to end delivery. I L O V E to learn new things. I've learned front-end & a Google cloud architect. I am not afraid to get my hands dirty with knowledge. Expertise in taking products from ideation to delivery & beyond for B2B, B2B2C & B2C organizations. Expertise in building & leading high-performance teams to stimulate transformational change, innovation with an added value for clients.
Product Management Team leadership Strategic vision B2B Agile Methodology Business Strategy Customer Experience B2C Design System Financial Planning Design Sprints Creative Initiatives Technical Skills
2018 - Present
Head of Product Management @ Code Oasis
Direct management of a team of 7 PM's & cross-company matrix management. Meeting the companys' budget and manpower KPI's. I took an active part in the architectural design of products and provided technological solutions. Expertise in creative problem solving (external customers and internal resources in the company).
2017 - 2018
Sr. Product Manager & UX Expert @ Code Oasis
Direct planning, development, and implementation of new products, business strategy, and processes for the largest companies in the Israeli market (such as Super-Pharm, Wix, Menora Insurance, Brinks, Lubinski Group and more).
2016 - 2018
Product, UX & Business consultant (Freelance)
Worked with high profile companies such as Astral Bet, Soda Stream & Auto.co.il. Consultant on product life cycle, agile methodologies & on how to develop a business strategy that boosts online conversion. Defined UX strategy, shaped product's business needs (lean & full products), UI specs and provide direction to a high-performance team of developers to ensure best results in e-commerce/server architecture / internal systems experiences. Generated switch from B.I (business intelligence) to C.I (customer information) by analyzing the company's Big Data, defined customer partitions & executed a monetization up-sell campaign accordingly.
2016 - 2017
Sr. Product Manager & UX Expert @ BDB Group
Re-invented product's user experience design (UED) for six brands. Created self-served solutions with automated customer journeys & making content more effective in line with promotion goals. Directed product improvements, leading the transformation to mobile web and apps for more than 0.5m monthly users, replacing desktop-only applications.
2013 - 2016
Head of CMS Team (Product) @ KESHET Broadcasting & website
Established and oversaw product knowledge management team, supervised implementation process across platforms. Developed actionable customer segmentation and profiles for improved targeting by designing and leading a comprehensive quantitative survey.
2012 - 2013
Product manager - CMS Team @ KESHET Broadcasting & website
Delivering detailed solutions specifications, mockups, and PRD's. Planned and launched websites with more than 900k daily users for top-rated television shows (The Big Brother Israel, Master Chef Israel, Homeland etc.). Boosted product growth revenue & incising engagement by 20% by launching a new video product. Delivered more than 60% growth in daily usage by re-inventing food recipe app (“good food”).