Professional Summary

A Digital Activist, product, Consultant & Entrepreneur. A versatile & analytical executive. skilled in the full product life cycle, user experience & end to end delivery. I L O V E to learn new things. I've learned front-end & a Google cloud architect. Expertise in taking products from ideation to delivery & beyond for B2B, B2B2C & B2C organizations. Expertise in building & leading high-performance teams to stimulate transformational change, innovation with an added value for clients.


Product Management Team leadership Strategic vision B2B Agile Methodology Business Strategy Customer Experience B2C Design System Financial Planning Design Sprints Creative Initiatives Technical Skills 

Work Experience

2018 - Present

Head of Product Management @ Code Oasis

Manage strategic customers' portfolio and maintain the communication between the customer and Code Oasis, such as Nestle', Lubinski Group, Altschuler Shacham, E-Toro, Brinks, Electra and many more.

  • Responsible for communication with Outbound stakeholders, define Business-to-Business (B2B) and Business-to-Customer (B2C) products & Business-to-Business-to-Customer (B2B2C).

  • My main work: Data-oriented Real-Time Event-Driven Architecture, Software As A Service (SaaS) products, Insur-Tech, IoT devices, web applications, mobile apps, Start-Ups, and E-Commerce platforms.

  • Accompaniment the sales department to increase sales by break down Customer Requirements and evaluate the work to be done on the product.

  • Set-up cross-company procedures that include Agile Methodologies (Scrum).

  • Understand the company KPI's and drive Business Analysis, strategy, and lead the company's growth.

  • Manage, mentor, and grow the Product/Project team (team of 6).

2017 - 2018

Sr. Product Manager & UX Expert @ Code Oasis

  • Product as a service consultant.  Lead multiple Agile products for the largest companies in the Israeli market (such as Super-Pharm, Wix, Robomow, Saturas).

  • Building personalized experience via Full Product Lifecycle Management (PLM) for Outbound customers (B2B, B2C, and B2B2C).

  • Help clients to construct Business Strategy and Roadmap via Data Analysis while partnering with the clients' Sales, Pre-Sales and Customer Success Managers.

  • Design User Journey resulting from User Experience research and define Product KPIs.

  • Based on the Roadmaps - maintain and prioritize the backlog of User Stories, Features, Third-party application integration and Bugs in Jira.

  • Responsible for Data Analysis for future improvements.

2016 - 2018

Product, UX & Business consultant (Freelance)

Worked with high profile companies such as Astral Bet, Soda Stream & Auto.co.il. Consultant on product life cycle, agile methodologies & on how to develop a business strategy that boosts online conversion. Defined UX strategy, shaped product's business needs (lean & full products), UI specs and provide direction to a high-performance team of developers to ensure best results in e-commerce/server architecture / internal systems experiences. Generated switch from B.I (business intelligence) to C.I (customer information) by analyzing the company's Big Data, defined customer partitions & executed a monetization up-sell campaign accordingly.

2016 - 2017

Sr. Product Manager & UX Expert @ BDB Group

  • Work closely with multiple R&D teams from product initiation to delivery on web and mobile app platforms.

  • Responsible for the Full Product Life Cycle, Product Vision, Product Roadmap and product marketing.

  • Define KPIs for all projects and evaluate the success of a project.

  • Work closely with the Product Design team and produced Mock-Ups and Wireframes (Adobe XD, Axure RP).

2013 - 2016

Head of CMS Team (Product) @ KESHET Broadcasting & website

  • Establish and lead the Product Knowledge Management team.

  • Leverage strong Team Leadership skills to deliver Cross-Functional Teamwork across Product, Engineering, UI/UX and Operations teams.

  • Develop Product Vision for improved targeting by design and lead Comprehensive Quantitative Research throughout the whole Product Life Cycle.

  • Own and pragmatically prioritize the backlog - solve the right problem at the right time.

2012 - 2013

Product manager - CMS Team @ KESHET Broadcasting & website

  • Mainly Inbound Product Management - working with R&D.

  • Work alongside with Outbound clients while integrating Marketing Plan.

  • Act as a Point of Reference for all technical Product-related enquirers.

  • Gather and prioritize requirements and define the Roadmap.

  •  work closely with Development, Design, Marketing, and QA teams to deliver a great product.

  • Create PRD documents that include functional designs for new product capabilities.

  • Facebook - White Circle
  • LinkedIn - White Circle

© 2017 ilan dahan - product marketing manager, user experience, front-end developer and business consultant.