THE STEPS FOR A GREAT

PRODUCT

STEP 1

THE CONCEPT

Shape your idea into one single goal and 3 means that will help you to achieve it.

A FOOD APP

Goal:

Create a 7 days a week active cooking community.​

3 ways to accomplish the goal:

1. Let the food talk!

2. Easy browsing between categories.

3. Easy to cook along.

Main Achievements

300K-500K Downloads

(IOS & Android)

4-Star rating

(1K Reviews)

A 10% increase in discovery

(continue to other recipes)

A 30% decrease in bounce rate (recipe page)

Isreal's leading recipe app

(Over 8000 recipes in Hebrew)

STEP 2

THE RESEARCH

It's time to figure out all the opinions, motivations and reasons why the user wants to use your product via qualitative and quantitative research.

AN ONLINE CASINO RESEARCH

See an example presentation.

(build the presentation like a story - look at how i do it!)

DOWNLOAD

3 signs you have done excellent research:

 

1. Your boss will be like "stop reading blogs/ watch YouTube videos and start doing your job!".

2. In your inbox, there are 99999 newsletters that you're not

even going to read...

3. You don't have a single photo of your children because you need space for a new app.

STEP 3

DOCUMENTATION

Write the product book. Write everything down. Attach references, mockups & wireframes,  functionality description, sources... everything that can be relevant.​

The documentation is the most important step in the process. 

At this point, we are actually writing the book of the product. As I am sure you already know ... whatever will be listed in the document will not exist in the final product. In order to get the maximum out of the development process and the testing process, write everything as detailed as possible. You will start from server architectures through client comments on API interfaces to a detailed mapping of the level of interaction in order to reach an optimal user experience

Skills in Adobe XD

STEP 4

DESIGN

 Submit the documentation to the design team and let them do their magic.​ Let them be creative ask for suggestions asks for references with the designs.

Time for some inspiration

STEP 5

DEVELOPMENT

When theory becomes reality.

Islango - corvid project

​Islango- the booking.com of the yacht industry was a pilot project established with Corvid technology. The project was constructed with Wix development team. Islango was the project that Wix's hand-picked for launching the product @ Google Cloud Summit 2019. 

STEP 6

Q.A & CUSTOMER REVIEW

An excellent Q.A team usually delay the launch in a few days. Every section and every line you wrote in your documentation needs to go into an excel sheet with specifications which browsers and devices you want to check. don't leave anything to lady luck!

STEP 7

LAUNCH

That's it we are launching our new and cool product and it's going to make us millions of dollars!!!

NOPE!

Sorry to disappoint you, but you're wrong.

Launch but don't announce it, let the organic promotion set the course and learn the data. Ask questions. The same questions that you've asked in the research, and see if you need to make adjustments. Make sure that all of your trackers are working and the data is registered. Make adjustments, run it through the Q.A team one more time, and re-launch the product. Now you can make some noise...

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© 2017 ilan dahan - product marketing manager, user experience, front-end developer and business consultant.  

 

ilan.dahn@gmail.com